…What Does That Have to Do with Innovation?
Innovation often gets derailed because companies and innovation consultants underestimate the organizational change needed to bring a great idea to life. AltitudeInc, an innovation firm known for its design-thinking chops, says understanding how an organization makes decisions and adapting strategy and communication to fit that decision-making style leads to success. It’s a little lot like the Women are from Venus and Men are from Mars thing. Communicate in a way that a company values and you’re a lot closer to success.
Dan Ostrower, the CEO of AltitudeInc says organizations broadly fit into three types of decision-making categories. (see audio here) Whether you’re an internal change agent or a catalyst from the outside, this is helpful in understanding the stakeholders you’re convincing.Data-Driven Values:
Google and G.E. are great examples of companies that make decisions based on data. Ostrower says data-driven companies want evidence to move forward and pride themselves on making high quality decisions. Innovators should:
* break the innovative process into discrete steps,
* frequently test and experiment at each stage to show quantifiable data,
* constantly use and update financial projections during the process and
* avoid getting emotional or too attached to a project. This can undermine the project and the objectivity needed to gain success.
Helen Whelan is a serial entrepreneur and consultant. She has 15+ years experience creating strategic partnerships and designing new business ventures. Her passion is in assisting start-ups and established companies innovate successfully through design-thinking and good leadership. Follow her blog at SuccessMedia or on Twitter @SuccessTV.