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Alternative Business Models in Media

It seems the stand alone website is for the really big content players, the ones that can scale. The rest  of us should go to the big social media platforms and build an audience first: Twitter, FB, etc.  That was some of the advice from a Daily News Innovation Lab panel of media types representing  U.S. News & World Report, VC firm Lerer Hippeau, OpenX ad exchange and digital media trade group, Digital Content Next.  These folks are in the trenches and shared their wisdom for how new and established content companies can survive and thrive.

Scaling was a big topic, because that’s what you have to do to attract advertisers.  It’s a tough game, where everyone gloms onto the newest idea to attract an audience and make money. Video is that now but we know with more competition, eventually advertising rates will fall. Simple supply and demand economics.

Meanwhile, media companies pedal fast to create ‘the new.” Continue reading “The Problem with Scaling”

Innovating at a Media Company

Odds are you are underfunded or understaffed and you’re asked to produce more and more media. That media, often video, has to be encoded, inserted with ads and distributed to TV, online and mobile in seamless record time.

Take, for instance, the technology NBC chose to broadcast Superbowl XLIX to a record 114 million viewers.  They needed to scale to provide a flawless streaming live event where seconds mattered (remember the last 30 seconds that defined the game?) and the need for ad insertion capability required knitting together technology from different companies.


Continue reading “Build or Partner for Success”