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Innovating at a Media Company

Odds are you are underfunded or understaffed and you’re asked to produce more and more media. That media, often video, has to be encoded, inserted with ads and distributed to TV, online and mobile in seamless record time.

Take, for instance, the technology NBC chose to broadcast Superbowl XLIX to a record 114 million viewers.  They needed to scale to provide a flawless streaming live event where seconds mattered (remember the last 30 seconds that defined the game?) and the need for ad insertion capability required knitting together technology from different companies.


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