What is the single most important risk to your news organizations’ future success?

That’s the question posed to 235 news execs and managers in media by WAN-IFRA (The World Association of Newspapers and News Publishers, a global organisation of the world’s press).

media innovation,media strategy,newsroom strategy,

Continue reading “Is the News Business Becoming a Frog in Hot Water?”

..It starts with the way we work and relate

Tony Robbins is known for teaching how to motivate and reframe our thoughts to be more productive and happier.  Today, Inc.com posted a short video of Tony Robbins on how we need to switch up the way we work to innovate.

For all you stressed and fried busy executives who are getting hounded to innovate, this is refreshing.

How Media Companies are Investing

This year’s New York Media Festival, where innovation and influence meet, was a four day fest of learning the latest in thought leadership on gaming, video and music.  I focused on video and monetization since that is changing so rapidly and has far reaching effects on what gets created and seen. innovation in media

Continue reading “Monetization Opportunities in Advertising, OTT and Curation”

Mobile v. Desktop on Engagement

Attention and engagement with news websites is highest with mobile apps, according to a new study by Harvard University’s Shorenstein Center on media, politics and public policy. That could be a canary in a coal mine, a data point to marshal your resources around. Add that global tablet sales have surpassed computer sales while fewer people are paying for broadband subscriptions and shifting to wireless.

Still – we all need context, not just a trend.

Continue reading “Mobile versus Desktop – What’s the Future of News?”

When the Big Companies Buy Innovation

Yahoo!’s already for sale.  But, there’s speculation other online media players may be on the block – Buzzfeed, Twitter,  especially after Microsoft’s purchase of LinkedIn.

Why?  According to MediaPost, the big companies with cash flow can’t innovate internally so they’re looking to buy innovation:

Why all the consolidation? It’s obvious that big companies generally lose their innovation DNA. When was the last time IBM did anything interesting? But, as long as the cash flow is in the billions, big companies can buy innovation, and they’re doing it.

Continue reading “Buy or Build?”

Alternative Business Models in Media

It seems the stand alone website is for the really big content players, the ones that can scale. The rest  of us should go to the big social media platforms and build an audience first: Twitter, FB, etc.  That was some of the advice from a Daily News Innovation Lab panel of media types representing  U.S. News & World Report, VC firm Lerer Hippeau, OpenX ad exchange and digital media trade group, Digital Content Next.  These folks are in the trenches and shared their wisdom for how new and established content companies can survive and thrive.

Scaling was a big topic, because that’s what you have to do to attract advertisers.  It’s a tough game, where everyone gloms onto the newest idea to attract an audience and make money. Video is that now but we know with more competition, eventually advertising rates will fall. Simple supply and demand economics.

Meanwhile, media companies pedal fast to create ‘the new.” Continue reading “The Problem with Scaling”

Innovating at a Media Company

Odds are you are underfunded or understaffed and you’re asked to produce more and more media. That media, often video, has to be encoded, inserted with ads and distributed to TV, online and mobile in seamless record time.

Take, for instance, the technology NBC chose to broadcast Superbowl XLIX to a record 114 million viewers.  They needed to scale to provide a flawless streaming live event where seconds mattered (remember the last 30 seconds that defined the game?) and the need for ad insertion capability required knitting together technology from different companies.


Continue reading “Build or Partner for Success”