…What Does That Have to Do with Innovation?
Innovation often gets derailed because companies and innovation consultants underestimate the organizational change needed to bring a great idea to life. AltitudeInc, an innovation firm known for its design-thinking chops, says understanding how an organization makes decisions and adapting strategy and communication to fit that decision-making style leads to success. It’s a little lot like the Women are from Venus and Men are from Mars thing. Communicate in a way that a company values and you’re a lot closer to success.