Finding the Right Problem to Solve

There’s a lot written about design-thinking and people new to the concept often think it’s only about design. Really, it’s about a way of thinking and finding the hidden, or not so obvious, motivations or problems needing to be solved.

Ok, that’s a mouthful.

Think iceberg.

Continue reading “How Design Thinking Helps Find the Hidden Opportunity”

What I Wish We Had Known Before We Launched Our Startup

In a recent post-mortem of failed startups by data marketing firm, Fractl, the founders cited a poor business model as the top reason they failed. CB Insights listed “No Market Need” as the top reason 90% of startups fail. These pitfalls also apply to large companies wanting to rejuvenate themselves by attracting new audiences for their products and services. Continue reading “90% of Startups that Fail: Here’s How to Avoid That Fate”