Mobile v. Desktop on Engagement
Attention and engagement with news websites is highest with mobile apps, according to a new study by Harvard University’s Shorenstein Center on media, politics and public policy. That could be a canary in a coal mine, a data point to marshal your resources around. Add that global tablet sales have surpassed computer sales while fewer people are paying for broadband subscriptions and shifting to wireless.
Still – we all need context, not just a trend.