Finding the Right Problem to Solve

There’s a lot written about design-thinking and people new to the concept often think it’s only about design. Really, it’s about a way of thinking and finding the hidden, or not so obvious, motivations or problems needing to be solved.

Ok, that’s a mouthful.

Think iceberg.

Continue reading “How Design Thinking Helps Find the Hidden Opportunity”

What I Wish We Had Known Before We Launched Our Startup

In a recent post-mortem of failed startups by data marketing firm, Fractl, the founders cited a poor business model as the top reason they failed. CB Insights listed “No Market Need” as the top reason 90% of startups fail. These pitfalls also apply to large companies wanting to rejuvenate themselves by attracting new audiences for their products and services. Continue reading “90% of Startups that Fail: Here’s How to Avoid That Fate”

Applying a Growth Mindset to Innovation

I had heard about design thinking from accelerator, Matter.vc, which teaches media entrepreneurs this type of thinking.  The idea is to not get too attached to “your baby” or startup. The idea is to iterate, make small bets, fail, learn and above all empathize with the people who will be using or buying what you’re creating.

Darden Professor Jeanne Liedtka who teaches a course called, “Design Thinking and Innovation” said:

.. we always want to keep plenty of options and experiment and be open to disconfirming data that tells us we’re headed down the wrong path.

Continue reading “Design Thinking For Solving Media Scaling Problems”